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Toys & play

Make a play date with ALPTALL

Each ALPTALL soft toy is inspired by a real animal from the Himalayas. Some of them like the cold desert, other’s prefer grassy plateaus. But all of them love snuggles and are ready to play in your home.
Two children in a HÖVLIG tent play with all the ALPTALL soft toys, including the Bengal tiger and red panda.

Make a play date with ALPTALL

Each ALPTALL soft toy is inspired by a real animal from the Himalayas. Some of them like the cold desert, other’s prefer grassy plateaus. But all of them love snuggles and are ready to play in your home.

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Stuffed toy shopping basket with assorted fabric food items, red colour, felt material, and playful design.Child playing with LÅTSAS toy food, slicing pineapple at table.
A SILLTRUT play kitchen in grey. It a stove, oven, sink, and hooks. Designed for childrens role play, it aids motor skills and logical thinking.Kids grey play kitchen set, wall, window, dinosaur pillow.

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Five-kitchen utensils displayed: two black spatulas, black tongs, steel ladle, metal whisk.A child holding a toy spaghetti server, with additional toy kitchen utensils on the table, promoting pretend cooking play.

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Colourful plush veggies in basket – fun & learn.Kid plays with toy veggies and burger near basket.

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An orange-and-wood kids art easel with a whiteboard surface.Two kids use a foldable MÅLA easel, one drawing on a chalkboard, the other observing.
Colourful mâla paintbox with 14 neon hues, rectangular, black case.MÅLA Watercolour box with 14 colours, mixed colours
Three colourful, round cushions stacked, pink-red, blue, yellow-green.GREJSIMOJS Floor cushion, set of 3, stackable/multicolour
LILLABO green wooden toy garage with red car, blue cylinder, and helicopter, featuring ramps and numbered levels.LILLABO Garage with car and helicopter, multicolour

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Roll of beige drawing paper, large, flat sheet, one end curled.Child drawing on large roll paper with wooden easel. Girl in blue dress, curly hair, holding paper.
Kids stainless steel cookware set with accessories.Child playing with stainless steel pots and pans. Shes lifting lid, simulating cooking, developing motor skills and creativity.
TROFAST Storage combination with shelves, room divider/white, 99x44x94 cmTROFAST Storage combination with shelves, room divider/white, 99x44x94 cm
Wooden train playset with tracks, bridges, tunnels, and cars. Bright colours, trees, buildings. Encourages imagination.Child plays with colourful wooden train set, track has tunnels, bridges, buildings.
Soft football with black patterns. Made of polyester.Childrens blue room with football bedding, toy, books, clock, lamp, curtain.
Colourful wooden 24hr clock with multi-colored segments, used for education.Educational clock on desk with stationery and lamp.
Black toy car track with yellow lines, roundabout, and parking area. Brightens playtime.Childs play area with car bedding, toys, mat, stool. Alternative: kids car-themed play area with toys, mat, stool.
Colourful kids ceramic tea set, including cups and saucers, stackable, pastel colours, stoneware material, round shape, simple design.Child pours tea using toy set, promoting imaginative play and fine motor skills with colourful cups and saucers.
Wooden blocks in colours and shapes, creatively stacked for kids construction play.Two young children play with wooden blocks on a rug. They build and stack colourful blocks, promoting shapes, colours, and motor skills.
A set of colourful plastic cups and goblets for kids, including blue, green, yellow, and pink in square and stemmed shapes.Girl plays with colourful cups & glasses, stacking, imagining.
Blue sports goal net, folds for storage, made of polyester, stands upright.Childs room with SPORTSLIG blue ball storage goal on a green rug. Three football balls nearby. Bed has football ball sheets.
Red and white striped play tent with blue accents. Circular shape, designed for childrens play.Red & blue childs play tent, CIRKUSTÄLT, in living room. Bright colours, soft materials. Larger than toy, smaller than chair.
A childs wooden toy cash register in white and red, with a digital display and play money.White toy cash register with calculator on desk, play money, pinkish wall.

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Brightly coloured set of 24 MÅLA felt-tip pens, neatly arranged, featuring various hues; designed for easy grip and non-toxic use.MÅLA Felt-tip pen, mixed colours
Four colourful wooden toy vehicles, including a yellow bus, red car, blue-white police car, and green garbage truck, arranged in a row.LILLABO 4-piece vehicle set, sports car/school bus recycling truck/police car/multicolour

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This image a cuddly toy named DJUNGELSKOG, an orangutan. Its brown, soft, with a friendly face, and hangs by hands or feet. Made from polyester.Kids room with large DJUNGELSKOG ape toy, bookshelves, stool with stuffed animals, crib, and toy train.

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LILLABO – Buckle up, you’re in for a ride!

Yay! That’s probably the word that best summarizes the new LILLABO series. The wooden cars come in different models, shapes and colours, ready to roll around on the streets of town. That town on the rug can grow from small to big, since the roads connect if two or more rugs are combined. In the middle there’s a perfect spot for the garage, complete with a car wash and helipad. The wooden quality is a guarantee for longevity, which is extra important for toys classic enough to keep their popularity for generations.

Close-up of LILLABO train bridge set with one train passing on top of bridge and one on the rail below. All on LILLABO rug.

A dream come true for small chefs

Make believe is powerful, and pretending is the best way to learn. That’s why the DUKTIG series is such a classic, and with every update it becomes more fun – for real!

A hugger. And a keeper.

The BLÅVINGAD soft toy is the tactile best friend ready for years of love. Made from 100% recycled polyester, it’s been thoroughly tested for quality, safety and durability – you can even pop it in the wash after one adventure too many. But the most important test? That’s the hug-ability test. And with eight arms, that’s where BLÅVINGAD really shines. 

Top speed: living room to kitchen in under 3 seconds

Forget smooth Sunday drives. This is all acceleration, sudden stops and the odd detour into the dog’s bed. Luckily, the FÄLTHARE ride-on toy car is built to survive daily sprints, bumps and giggles – and still look surprisingly chic when the engine finally cools. 

Top speed: living room to kitchen in under 3 seconds

Forget smooth Sunday drives. This is all acceleration, sudden stops and the odd detour into the dog’s bed. Luckily, the FÄLTHARE ride-on toy car is built to survive daily sprints, bumps and giggles – and still look surprisingly chic when the engine finally cools. 

Unleashing creativity with playful toys

Discover the joy and benefits of choosing the right playthings for your little ones, mixing personal development with pure fun!

Why are toys essential for child development?

Toys are the building blocks of your child's future. Engaging with toys sparks creativity and imagination, paving the way for cognitive and social skills. For toddlers, toys are more than mere amusement—they are tools that help them understand the world. Toddler toys designed for this age group focus on fine motor skill development and sensory exploration. Bright colours, interesting textures, and sounds stimulate their senses, while building blocks challenge their problem-solving skills. 

What should I look for in children's toys?

When selecting children's toys, consider their educational value and how they align with your child's interests. Toys should be age-appropriate, safe, and durable. For younger children, look for toys that encourage interaction and physical play. As children grow, their toys should evolve with them. Older children benefit from more complex toys, such as various games or building blocks that foster creativity, strategic thinking and cooperation.  

The power of play: encouraging lifelong learning

Toys are a child's first introduction to learning through play. They offer a unique opportunity to develop essential life skills in a safe and controlled environment. By role-playing with plushies or similar toys, children learn empathy and social roles. Colouring books and building blocks allow them to express themselves and develop their artistic talents. The key is to provide a variety of toys that cater to different developmental stages and learning styles.
 
Choosing the right toys for your children is a delightful journey. Remember that the best toy is one that matches your child's developmental needs and unleashes their potential.